Introduction to Keyword Planner and Planning
What is Keyword Planning and what are Keyword Planner
Keyword planning are ideas or methods that are commonly used by search engine optimizer to have an insight into queries that people usually submit to a search engine. Search Engine Optimizers use several keyword planner to target their audience and to use phrases or words to rank higher in searches.
Basically, they are the words or phrases telling the search engine as to what your topic is about. In case your topic and the user’s search matches, your website is likely to get rank higher in SERPs. Keyword planner are becoming important for SEO and SEM as it helps to drive organic traffic to your site.
Of course, you can write content on any topic but have you done proper planning as to what it takes to make your content highlighted in SERPs? Search engines have become smarter and you need proper documentation as to what your content speaks about. If someone Google’s “SEO” and you have no idea how to optimize your content for “SEO”, your website is likely to lose a ton of traffic. This is because Google and other search engines might be clueless as to what your content speaks about.
In addition, Keywords are important because of the user’s interest. You need people to land on your site when they search for things relevant to your business or products. Using the wrong keyword is likely to get you in a lot of trouble.
Planning | Long-tail and Short-tail Keywords
Keyword planning involves choosing between long-tail or short-tail keywords. Search Engine Optimizers use either long tail or short tail keywords to optimize their sites. Both have their own pros and cons. What type of keywords you use totally depends on the content under consideration. A short tail keyword consists of 3 or lesser words. This can include “What is SEO” or “How to SEO”.
In contrast, long tail keywords are more than three words. They are usually phrases that target a more specific audience. This can include “How to optimize your website for Search Engine”. Well, long tail keywords look good but making it specific can be risky. This is because you are likely going to lose some portion of the organic traffic to your website.
Ask yourself, even though the long tail keyword we highlighted earlier might have content with regards to “What is SEO” but why will Google pick it up for a user instead of a short tail keyword that contains the same key phrase for optimization.
Generally speaking, long tail keywords are more relevant if you have a specific target audience. Or your website is concentrated in a certain geographic area such as India or France. How about making a long tail keyword such as “Things you can buy with $100 in India”? This can help the search engine know what your target audience is people willing to visit India or are living in India.
The Final Say
Keywords analysis and gathering data are becoming quite popular in the SEO industry. This is mainly driven by more need for organic traffic and targeting your website for general or specific users. However, choosing a keyword either Long-tail or Short-tail totally depends on your industry. Ultimately choosing a perfect keyword for your content rests with you!