Your SEO Linking Strategy Might Be Failing – Know Why!

Inbound links or outbound links have continued to be one of the best SEO strategies that a webmaster uses. This has also increased the demand for the blog post or guest post on websites. Either you are sharing your URL on social media, or are running paid campaigns. The ultimate goal is to increase your page authority and get index among first pages of search engine results.

We all know how Inbound links strategy is useful for SEO but there are some ways with which you can actually hurt your ranking. Well, this is a sad truth, if you are not cautious about SEO linking strategy you are likely to get penalized by Google.

Don’t post low-quality Links

Of course, nobody likes low-quality content. Besides Google is doing a hard job to filter low-quality content from its search results.  If you see the current websites that come under the search of SEO you will realize that all of them have added value to the industry. In case, if you are redirecting users to low-quality content that doesn’t even relate to the topic you better don’t.

There are chances that instead of ranking better your organic traffic might decrease. Additionally, if you post some low quality or thin content material under inbound links you are likely to get penalized by Google crawlers. Although we will never know how Google crawlers interrupt the value-added content. But we know there are enough guide from webmasters and Google itself explaining what great content should talk about.

Such as it should be detailed and have insights into the industry or niche.  In addition, if it is a factual content it should be linked with proper resources or footnotes. If you have such content on your site then SEO linking strategy would be perfect for you. Besides, it can also help you climb up the SERPs. Nobody knows how well internal linking can help your website rank better in search engines. But we do know that it works Always know that your content plays an important role in how search engines such as Google index your website.

Don’t put spam or irrelevant inbound links

Google algorithms determine the relevance of your content. Your visitors are originally looking for resources and information about a particular topic. If you bombard them with spammy or irrelevant inbound links you are likely turning them off. In the future, it can also hurt your brand. Your users are likely to quit your website in a few seconds if they find your SEO linking strategy redirecting them to spam or out of the box content. This can also affect your bounce rate and can give you negative feedback over niche platforms

This is why having inbound links that are strong and provides in-depth content should be a priority for every webmaster. Further, it can really help them to rank better in search engines. Let’s say, you are reading about Search Engine Optimisation on my website and there is an inbound link that talks about artificial intelligence. I wonder if you would be interested enough to read that?

Similarly, the search engine sees this as an irrelevant internal link. If you are attaching inbound links to your content make sure that they are relevant to one another.

Don’t over optimize your SEO linking strategy

The SEO linking strategy is great. But you need to know that using anything more than required can harm your ranking. You can of course not eat more food that your stomach can digest as this can be troublesome. Similarly, you need to use links that are relevant and are concise in number. If you use 20 to 30 internal links with thin content Google will see your page as something that redirects the user to other parts of your site and will hardly index it among the first pages of SERPs.

Avoid linking to top-level pages unless necessary

Every website has its own privacy policy or contact us pages. But nobody wants to give it a visit unless necessary. If you are linking to your home page or pages such as contact us you are not definitely helping your SEO. In fact, links to homepages won’t even strengthen the deep linking strategy that you are likely to follow. In general, avoid links to top-level pages that usually appear in the main navigation menu.

Your competitors are doing better

Every industry has competition. In case your competitors are doing better than you with regards to SEO linking strategy than you need to think of further optimization. Your competitors are likely to outperform you in search results if they are heavily investing in On-Page SEO.  That is why you should run regular checks and audits of your SEO. There are several online tools that can help you analyze your On-Page SEO such as Moz or SEMrush. In addition, you can also compare your SEO against your competitors and can have some insights as to what are they doing to rank higher than you.

As a matter of thought, Google loves value added content and it is your responsibility to write in accordance with their content policy.

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